The Client
U By Emaar is a lifestyle loyalty programme that rewards customers across Emaar’s hotels, restaurants, and retail outlets. Its goal is to offer a seamless experience where every purchase earns Upoints and exclusive benefits, supported by a strong digital presence and engaging communication.
The Challenge
U By Emaar wanted to make its digital communication as engaging as the rewards it offered. The brand needed a digital marketing expert who could create consistent messaging, improve email marketing results, and develop creative animations that inspired members to earn and redeem more Upoints.
The Solution
Working through ATOM Creative Agency, I partnered with U By Emaar to plan and deliver a complete digital marketing strategy focused on stronger engagement and smoother performance.
My work included:
- Continuous IT and platform support to ensure all digital channels ran smoothly and reliably.
- Targeted email marketing campaigns designed to increase open rates, click-throughs, and redemptions.
- Eye-catching animations for social media and Google Ads that showcased member benefits and attracted new sign-ups.
The Impact
The new digital marketing strategy delivered measurable improvements across every channel, showing clear growth in engagement and overall campaign performance:
The Impact included:
- 94% higher email open rates and a 78% boost in Upoint redemptions.
- 86% higher click-through rates from campaigns featuring custom animations.
- Smoother digital performance and stronger communication across all Emaar channels.
These results helped U By Emaar strengthen its digital marketing efforts, boost loyalty participation, and deliver a more connected and rewarding member experience.
Disclaimer:
This project was completed during my time at ATOM Creative Agency, where I led the digital marketing strategy and creative execution for the brand.