The Client
Mecomed is the trade association for medical devices, imaging, and diagnostics across the Middle East and Africa. Established in 2015, it represents international medical technology manufacturers, promoting ethical business practices and supporting growth in the regional healthcare sector.
The Challenge
As the voice of the medical technology industry in MEA, Mecomed needed a digital presence that matched its authority and professionalism. Their online platforms were fragmented, making it difficult to present a unified brand and engage effectively with members, partners, and healthcare professionals.
The Solution
I partnered with Mecomed to rebuild their digital foundation through a focused digital marketing strategy that improved design, performance, and engagement across all channels. The goal was to bring their vision and influence to life online.
My work included:
- Designed and developed a new, modern website that feels professional, clear, and easy to use.
- Created a data-driven digital marketing plan combining SEO and targeted email campaigns to boost visibility and engagement.
- Produced custom animations for social media and Google Ads to make their communication more dynamic and memorable.
The Impact
The results were clear and measurable, showing how design, content, and marketing all worked together to help Mecomed improve its online visibility, engage its audience, and strengthen its reputation as a trusted voice in healthcare.
Key outcomes included:
- Website performance: The new website loaded 84% faster and reduced the bounce rate by 81%, creating a smoother experience for users.
- Online visibility: The new SEO strategy increased organic traffic by 79% within six months.
- Audience engagement: The redesigned email campaigns and animated ads boosted interaction, email open rates rose by 92%, and Google Ads click-through rates grew by 83%.
A Continued Partnership
This project marked the beginning of a long-term relationship that continues to this day. Since 2012, I’ve supported Mecomed as their trusted technical advisor, managing five custom-built web portals. I continue to handle their website maintenance and IT support, ensuring their digital platforms remain secure, reliable, and ready to grow with their mission.