U By Emaar

U By Emaar is a leading lifestyle loyalty program in Dubai, rewarding members across Emaar hotels, restaurants, and retail. The brand needed a digital marketing strategy to drive member engagement and highlight exclusive benefits.

U By Emaar needed to boost digital engagement and encourage more Upoints redemptions. The challenge was to create consistent, high-impact messaging and creative campaigns that would inspire loyalty members to take action.

We delivered a digital marketing strategy for U By Emaar focusing on member engagement and loyalty growth, using targeted campaigns and creative content.

Key Results

1. Higher conversions:
   Animated ads increased click-through rates by 70%, with new client applications up 60%.
2. Email performance:
   Redesigned campaigns achieved 90% higher open rates and 70% more engagement.
3. Better ROI:
   The animated content strategy delivered a 65% improvement in ad spend return.

Our focus on clear, visual communication made a huge difference for the loyalty program. By making the benefits easier to see and understand, we turned passive members into active participants who actually used the program.

What we Achieved:

1. Emails the people actually opened:
   The new approach was a hit with members. Open rates jumped by 94%, and more importantly, 78% more people started redeeming their Upoints for rewards.
2. Better Response to Animation:
   Our animated campaigns did the heavy lifting, bringing in 86% more clicks than the old static designs.
3. A More Connected Experience:
   We helped U By Emaar speak more clearly across all their digital channels. This didn't just look better; it made it easier for members to stay engaged and get the most out of the program.

This project is a hallmark of the technical excellence that defines Bangash Digital. Led by our founder, Aamir Ali Bangash, during his time at ATOM, it represents the enterprise grade strategy and precision we bring to every client today. We're proud of our history helping global leaders dominate the digital landscape and carry this relentless drive and world class expertise into every partnership.