U By Emaar

U By Emaar is a leading lifestyle loyalty program, rewarding members across Emaar hotels, restaurants, and retail. The brand needed a digital marketing strategy to drive member engagement and highlight exclusive benefits.

1. Data-Driven Email Campaigns:
   We segmented the member database to deliver highly personalized email content. By tailoring offers to individual preferences and behaviors, we significantly increased relevance and engagement.
2. Targeted Digital Advertising:
   We launched precise ad campaigns across social and search platforms to reach potential and existing members. These ads focused on promoting key benefits and limited-time offers to drive immediate action.
3. Performance Optimization:
   Continuous A/B testing and analytics monitoring allowed us to refine our strategies in real-time. This iterative process ensured maximum ROI and consistent improvement in campaign performance.

1. Skyrocketing Engagement:
   Our personalized email strategy achieved a remarkable 94% increase in open rates. Members became more active and responsive to the program's communications.
2. Higher Click-Through Rates:
   The targeted ad campaigns and compelling content drove an 86% increase in click-through rates (CTR). More members were directing to the website and app to explore offers.
3. Boost in Redemptions:
   The ultimate goal of driving value was met with a 76% increase in Upoints redemptions. This demonstrated that members were not only engaging with the content but also actively participating in the loyalty program.

Our focus on clear, visual communication made a huge difference for the loyalty program. By making the benefits easier to see and understand, we turned passive members into active participants who actually used the program.

What we Achieved:

1. Emails the people actually opened:
   The new approach was a hit with members. Open rates jumped by 94%, and more importantly, 78% more people started redeeming their Upoints for rewards.
2. Better Response to Animation:
   Our animated campaigns did the heavy lifting, bringing in 86% more clicks than the old static designs.
3. A More Connected Experience:
   We helped U By Emaar speak more clearly across all their digital channels. This didn't just look better; it made it easier for members to stay engaged and get the most out of the program.

This project is a hallmark of the technical excellence that defines Bangash Digital. Led by our founder, Aamir Ali Bangash, during his time at ATOM, it represents the enterprise grade strategy and precision we bring to every client today. We're proud of our history helping global leaders dominate the digital landscape and carry this relentless drive and world class expertise into every partnership.