The Client
U By Emaar is a leading lifestyle loyalty program in Dubai, rewarding members across Emaar hotels, restaurants, and retail. The brand needed a digital marketing strategy to drive member engagement and highlight exclusive benefits.
The Challenge
U By Emaar needed to boost digital engagement and encourage more Upoint redemptions. The challenge was to create consistent, high-impact messaging and creative campaigns that would inspire loyalty members to take action.
The Solution
I delivered a digital marketing strategy for U By Emaar focused on member engagement and loyalty growth, using targeted campaigns and creative content.
Key Actions:
- Provided ongoing IT and platform support to keep all digital channels running smoothly.
- Launched targeted email campaigns to increase open rates, click-throughs, and Upoint redemptions.
- Produced animated content for social media and Google Ads to highlight member benefits and drive sign-ups.
The Impact
The campaign delivered measurable growth in loyalty engagement and digital performance:
Key Results:
- 94% increase in email open rates and 78% more Upoint redemptions.
- 86% higher click-through rates from animated campaigns.
- Stronger digital performance and communication across all Emaar channels.
This strategy helped U By Emaar boost loyalty participation and deliver a more connected member experience.
Disclaimer:
Bangash Digital was founded on over a decade of enterprise experience. This project was led by our Founder, Aamir Ali Bangash, during his tenure at ATOM Creative Agency, where he directed the digital strategy and execution.