Mecomed

Mecomed is the leading MedTech association for the Middle East and Africa, representing global medical device manufacturers. The association needed a digital strategy to unify its online presence and engage healthcare professionals.

Mecomed needed to unify its digital platforms and present a strong, authoritative brand online. The challenge was to improve design, performance, and engagement across all channels.

For Mecomed, we wanted to bridge the gap between complex medical technology and clear digital communication. The goal was to build a platform that felt like a hub for the industry, making it easier for members and partners to engage with the brand. We focused on creating a unified digital presence that looks modern while maintaining the authority of a leading trade association.

What We delivered

1. Unified digital hub:
   We designed and developed a modern website to bring the brand together in one place. The new site was built to be user friendly, making it easier for professionals to access resources and stay connected with the association.
2. Smart visibility and outreach:
   We launched SEO and targeted email campaigns to make sure the brand was being seen by the right people. This wasn't just about traffic; it was about building a more engaged and informed community within the medical tech sector.
3. Communication that moves:
   To make the brand feel more dynamic, we moved away from static visuals. We produced custom animations for social media and Google Ads to help explain industry concepts and grab attention in a crowded digital space.

By overhauling the technical foundation and the way the brand communicates, we made Mecomed a much more effective resource for the medical tech industry. The data showed that when the platform works better, the community engages more.

What we Achieved

1. A faster, smoother experience:
   echnical performance was a priority. We achieved 84% faster load times, which helped lead to an 81% lower bounce rate. This ensured that professionals visiting the site stayed longer and found what they needed without frustration.
2. Significant organic growth:
   The SEO strategy drove a 79% increase in organic traffic. By making the brand more searchable, we helped it reach a much wider audience across the region.
3. Better connection through email:
   Our email campaigns saw 92% higher open rates. This showed that the community found the updates more relevant and valuable than before.
4. Higher response to ads:
   The move to animated content paid off. We saw 83% higher click-through rates from Google Ads and our custom campaigns, proving that a more dynamic approach works for B2B audiences.

This project was the start of a partnership that has lasted over twelve years. Since 2012, I have served as the trusted technical advisor for Mecomed, overseeing the development and management of five custom built web portals.