The Client
Jumeirah Hotels & Resorts is a luxury hotel brand based in Dubai, known for world-class guest experiences across the Middle East, Europe, and Asia. With its iconic properties and strong global presence, Jumeirah wanted a digital strategy that reflected its premium quality and creative spirit.
The Challenge
Jumeirah’s online presence didn’t fully capture the luxury and creativity it is known for. They needed a digital marketing expert who could provide reliable IT support and create engaging content that matched the brand’s style, attracted guests, and strengthened its online visibility.
The Solution
Working through ATOM Creative Agency, I partnered with Jumeirah Hotels & Resorts to design and run a complete digital marketing strategy focused on better performance and engagement.
My work included:
- Reliable IT support to ensure all digital systems ran smoothly, reducing downtime and maintaining a seamless guest experience online.
- Email campaigns designed to be elegant, conversion-driven, and aligned with Jumeirah’s tone of luxury.
- Motion graphics created for social media and Google Ads, helping the brand stand out and connect with its audience through visual storytelling.
The Impact
The results exceeded expectations and significantly strengthened Jumeirah’s digital performance:
The Impact included:
- Over 70% increase in campaign CTR through high-impact animated content.
- Over 55% higher email open rates and major uplift in conversions.
- 90% reduction in IT downtime, ensuring operational excellence and uninterrupted marketing performance.
These results strengthened Jumeirah Hotels & Resorts’ digital presence and showcased how strategic digital marketing and motion graphics can elevate a luxury hospitality brand online.
Disclaimer:
This project was completed during my time at ATOM Creative Agency, where I led the digital marketing strategy and creative execution for the brand.