The Client
Abu Dhabi Islamic Bank (ADIB) is one of the Middle East’s largest Islamic banks, offering a full range of financial products and services to individuals and businesses. Known for its trust and innovation, ADIB aims to deliver modern banking solutions while staying true to its Islamic values.
The Challenge
In a competitive financial market, ADIB wanted to connect with customers in a more engaging and authentic way. The bank needed strong digital marketing campaigns that could build trust, attract attention, and drive real conversions across its banking products.
The Solution
This project was done in collaboration with Atom Creative Agency. I helped ADIB design and launch a digital marketing strategy focused on creativity, engagement, and measurable results, blending storytelling with performance-driven design to bring their brand message to life online.
Here is what I did:
- Designed and produced creative email campaigns that encouraged customer interaction and promoted ADIB’s key products and services.
- Developed high-impact animations for Google Ads and social media, making the brand’s communication more dynamic and visually memorable.
The Impact
The results were clear and measurable, showing how creative content, digital strategy, and collaboration helped ADIB reach more customers, boost engagement, and strengthen its position as one of the region’s most trusted Islamic banks.
Key outcomes included:
- Engagement and conversion: Animated content increased ad click-through rates by 70% and boosted new client applications by 60%.
- Email marketing performance: Revamped email campaigns drove a 90% increase in open rates and a 70% rise in engagement.
- Return on investment: The strategic use of animated content improved ad performance and delivered a 65% increase in ROI.
Disclaimer:
This project was completed during my time at ATOM Creative Agency, where I led the digital marketing strategy and creative execution for the brand.