Design Nominees
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Banking

Abu Dhabi Islamic Bank

A Partnership of over 4 years

Core Capabilities

Key Results

70%

Increase in CTR

90%

Increase in email open rate

65%

Increase in ROI

The Client

Abu Dhabi Islamic Bank (ADIB) is one of the largest Islamic banks in the Middle East, serving millions of customers with Sharia-compliant financial products. The bank combines traditional values with modern banking innovation.

The Challenge

ADIB faced stiff competition in the UAE banking sector. They needed digital marketing campaigns that could cut through the noise, build customer trust, and drive conversions for their banking products, from personal accounts to home financing.
Abu Dhabi Islamic Bank Image
Abu Dhabi Islamic Bank Image
Abu Dhabi Islamic Bank Image

The Solution

Our agency developed a digital marketing strategy for ADIB that combined creative content with performance marketing to drive results across all channels.

What We Delivered

  1. Email marketing campaigns promoting ADIB's key products, including credit cards, personal loans, and home financing options.
  2. Animated display ads for Google and social media that made complex banking products easy to understand and visually engaging.

The Impact

The campaigns delivered measurable business results that helped ADIB grow its customer base and strengthen its market position.

Key Results:

  1. Higher conversions:
    Animated ads increased click-through rates by 70%, with new client applications up 60%.
  2. Email performance:
    Redesigned campaigns achieved 90% higher open rates and 70% more engagement.
  3. Better ROI:
    The animated content strategy delivered a 65% improvement in ad spend return.

Our Heritage

This project is a hallmark of the technical excellence that defines Bangash Digital. Led by our founder, Aamir Ali Bangash, during his time at ATOM, it represents the enterprise grade strategy and precision we bring to every client today. We're proud of our history helping global leaders dominate the digital landscape and carry this relentless drive and world class expertise into every partnership.
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