The Client
Wafi City is a unique, mixed-use development in Dubai, renowned for its iconic architecture and diverse offerings, including a major shopping mall, luxury hotels, and premier entertainment venues. It is a top destination for both residents and tourists.
The Challenge
To stand out in Dubai’s competitive retail and entertainment landscape, Wafi City needed a stronger digital presence and more engaging experiences for its audience. They sought a partner to provide strategic digital support for key marketing campaigns.
The Solution
Working through ATOM Creative Agency, I was brought in to deliver targeted digital solutions that elevated Wafi City’s marketing efforts.
Here's what I did:
- Creative Email Campaigns:
Developed engaging campaigns to spark interest in promotions and events, driving both online engagement and foot traffic. - High-Impact Animated Ads:
Produced dynamic animations for Google Ads campaigns, ensuring Wafi City’s brand stood out and captured audience attention.
The Impact
The results exceeded expectations, delivering measurable improvements in campaign performance and digital visibility.
The results are:
- Campaign Performance:
Animated ads increased click-through rates by 88%, while email campaigns achieved an 84% rise in engagement. - Digital Presence:
Strategic content initiatives strengthened Wafi City’s digital brand, helping it resonate with audiences and stand out in a competitive market.
Disclaimer:
This project was completed during my time at ATOM Creative Agency, where I led the digital marketing strategy and creative execution for the brand.