The Client
Moorfields Eye Hospitals UAE is a leading provider of world-class eye care in the Middle East. Offering comprehensive services for both children and adults, Moorfields is synonymous with clinical excellence and patient trust.
The Challenge
To reflect its reputation for world-class medical care, Moorfields needed a robust and professional digital presence. They required a partner to build a powerful online platform, provide ongoing technical support, and manage a holistic digital marketing strategy to attract and serve patients.
The Solution
Working through ATOM Creative Agency, I partnered with Moorfields as a trusted technical and digital collaborator, building and maintaining their entire digital ecosystem.
Here's what I did:
- Brand-Focused Website Development:
Designed and developed a comprehensive website that delivers a seamless, reassuring patient journey. - Integrated Digital Strategy:
Implemented data-driven SEO, creative email campaigns, and high-impact animated content for social media and Google Ads to reach and engage patients. - Solution-Focused IT Support:
Provided ongoing technical support to ensure smooth, secure, and reliable digital operations.
The Impact
The results of my work with Moorfields went far beyond simply meeting expectations, delivering measurable and meaningful outcomes that reinforced their position as a market leader in eye care.
The results are:
- Digital Authority:
Strategic SEO increased organic traffic by 79%, positioning Moorfields as a trusted resource for eye health information. - Patient Engagement:
Email campaigns and animated content drove a 76% increase in conversions, including appointment bookings and newsletter sign-ups. - Operational Excellence:
Continuous IT support resulted in a 98% reduction in system downtime, ensuring a reliable digital experience for patients.
A Trusted Partnership for Over 8 Years
This long-term collaboration demonstrates Moorfields’ trust in my ability to consistently deliver at the highest level. Over eight years, the partnership reflects a commitment to providing expert, reliable digital and technical support for the long term.
Disclaimer:
This project was completed during my time at ATOM Creative Agency, where I led the digital marketing strategy and creative execution for the brand.