Moorfields Eye Hospital

Moorfields Eye Hospital Dubai is a top provider of eye care in the Middle East, serving both children and adults. The hospital needed a digital strategy to reflect its reputation for clinical excellence and patient trust.

Moorfields needed a digital presence that matched its world-class reputation. The challenge was to build a robust online platform, provide ongoing technical support, and manage a digital marketing strategy to attract and serve patients.

For Moorfields, the goal was to make high-quality eye care more accessible. We focused on building a digital environment that felt as professional and caring as the hospital itself. By simplifying the patient journey and making information easier to find, we helped the brand establish itself as a trusted authority in a specialized field.

What We Delivered

1. A website built for patients:
   We designed and developed a new website that puts the patient first. We focused on making it easy to navigate, ensuring that booking an appointment or finding medical information is a smooth and stress-free experience.
2. Reaching patients where they are:
   We used a mix of SEO and email marketing to stay connected with the community. By sharing helpful advice and using animated content to explain complex topics, we made the brand more approachable and engaging online.
3. Reliable and secure operations:
   Healthcare requires the highest level of trust. We provided ongoing IT support to ensure the digital platforms remained secure and reliable, allowing the medical team to focus on their patients without worrying about technical issues.

By focusing on the patient experience and technical reliability, we helped Moorfields grow its reputation as a digital leader in healthcare. The results showed that when you make it easier for patients to connect with experts, the engagement follows naturally.

What we Achieved

1. A massive boost in organic traffic:
   Our SEO and content strategy really paid off. We saw a 79% increase in organic traffic, meaning more people were finding the hospital through search without the need for constant ad spend.
2. More patients taking action:
   It wasn't just about traffic; it was about results. We saw 76% more conversions from our digital campaigns, helping more patients book the care they needed.
3. A platform that never goes down:
   Trust is built on reliability. By providing consistent support, we achieved a 98% reduction in system downtime, ensuring patients could access the site and their information whenever they want.

This work represents the enterprise foundation of Bangash Digital. Led by our founder Aamir Ali Bangash during his tenure at ATOM, this project reflects the strategic standards we uphold today. We honor our history of delivering world class digital solutions for global brands and are proud to carry that expertise forward into every partnership we form.