Today, Jumeirah is a Dubai national champion and an acclaimed luxury hospitality leader — operating 24 Jumeirah branded properties (6,747 keys) in eight countries, and employing more than 13,500 colleagues across 140 nationalities. As exemplified through its flagship hotel, and global icon, Burj Al Arab, Jumeirah has transformed the way that luxury is defined.
In 2018, Jumeirah entered a phase of accelerated growth under the leadership of its new CEO, José Silva. We have seen unparalleled success in Dubai and regionally, and will build upon this expertise as it expands internationally. In terms of strategy, Jumeirah Group will continue to own properties and grow through acquisition, as well as hotel management agreements. Both new and existing markets have been identified for expansion across Middle East, Europe and Asia with the vision to take the brand global — with each property clearly stamped with the Jumeirah signature, to make a strong statement within the industry.
Dining – elevating the experience
Jumeirah’s strategic positioning puts Food & Beverage as a core brand pillar and its strongest differentiator. No other hotel in Dubai can compete with Jumeirah for properties or rich dining experiences, and new restaurant concepts will be central to our international development strategy. With the recent appointment of, renowned epicure, Micheal Ellis as Chief Culinary Officer, Jumeirah will drive creativity and reinvigorate its dining concepts and gastronomic experiences across its portfolio.