Air Miles Middle East

Air Miles Middle East is the region’s leading loyalty program, allowing members to earn and redeem miles across hundreds of partners. From travel to retail, it offers a wide range of rewards that add everyday value to members’ lives.

Air Miles wanted to refresh its communication strategy to make member interactions more exciting and consistent. The goal was to boost engagement, increase new sign-ups, and highlight the benefits of its growing partner network through more creative, visually appealing digital content.

We collaborated with Air Miles Middle East to re-energize their digital presence through a creative-first strategy focused on high-engagement visuals and seamless brand storytelling. Our objective was to transform every digital touchpoint into a rewarding experience, ensuring that the brand’s value proposition was communicated with clarity and impact across all channels.

Strategic Deliverables

1. Dynamic visual storytelling & motion design
   The agency developed a series of high-fidelity motion graphics and animated ads for Google Display and social media. These assets were engineered to translate complex partner benefits and redemption options into engaging, easy-to-digest narratives that drove immediate member action.
2. Direct marketing optimization
   We executed a comprehensive overhaul of Air Miles’ email architecture, prioritizing design consistency and mobile readability. By maintaining a lively and approachable brand tone while improving the content hierarchy, we successfully deepened member engagement with the program’s core offerings.
3. Omnichannel brand continuity
   To ensure a unified brand experience, we produced an extensive suite of static and animated assets for the program’s partner network. This ensured that the Air Miles identity remained premium and consistent across various third-party websites, strengthening brand recognition at every stage of the member journey.

The strategic creative intervention delivered a measurable revitalization of the Air Miles digital ecosystem. By synchronizing high-impact visuals with a streamlined communication strategy, the agency successfully deepened member loyalty and strengthened the brand’s connection across all partner platforms.

Key Outcomes

1. Accelerated member acquisition & velocity
   The deployment of custom animated ad campaigns delivered an 18% increase in click-through rates and a 15% boost in new member sign-ups. This visual evolution modernized the brand’s outreach, successfully converting high-intent prospects into active program participants.
2. Enhanced ecosystem engagement
   The overhaul of direct marketing channels drove a 22% increase in member engagement with partner and redemption content. By optimizing the email experience for readability and action, the agency successfully accelerated the "earn and redeem" cycle, increasing value for both members and brand partners.
3. Revitalized brand positioning
   The transition to a modern, dynamic visual identity effectively shifted market perception, positioning Air Miles as a vibrant, rewarding, and essential lifestyle brand. This consistency across digital channels reinforced brand relevance and ensured a premium experience at every touchpoint of the member journey.

This work represents the enterprise foundation of Bangash Digital. Led by our founder Aamir Ali Bangash during his tenure at ATOM, this project reflects the strategic standards we uphold today. We honor our history of delivering world class digital solutions for global brands and are proud to carry that expertise forward into every partnership we form.