Al Etihad Credit Bureau

Etihad Credit Bureau (formerly AECB) is the UAE's federal credit bureau, providing credit scores and reports that help banks, businesses, and consumers make informed financial decisions.

AECB needed to make credit information accessible to everyday consumers. Complex financial data had to be presented clearly through digital channels while maintaining the authority expected of a government-backed institution.

The goal for AECB was simple: make credit scores and financial data easy to understand. We took a lot of complicated information and turned it into a clear strategy that used good design to tell a better story. We wanted to make sure that anyone looking at AECB’s content could understand exactly what they were seeing without feeling overwhelmed.

What We Delivered:

1. Better, Cleaner newsletters:
   We redesigned their emails to be much easier on the eyes. Instead of long, boring blocks of text, we created visual templates that helped people actually read the advice and learn about their credit.
2. Simple Animated Ads:
   Explaining financial services can be hard. We made short, animated ads for Google and social media that used simple visuals to explain how AECB works. It turned a dry topic into something fast and easy to watch.
3. A Clearer Way to Talk to Customers:
   We helped set a new tone for how the brand speaks online. By focusing on helpfulness rather than just "bank talk," we made the brand feel more approachable and trustworthy to the everyday person.

By putting design first, we made sure that AECB’s financial information was actually easy to follow. This approach didn't just look better; it made people much more likely to stop and engage with the content.

What We Achieved:

1. Ads That People Clicked:
   The short, animated ads we made performed incredibly well, seeing 93% more clicks than their previous static designs.
2. Emails That Got Opened:
   People responded much better to the new newsletter layout. Open rates jumped by 89%, and 75% more people actually clicked through to read the articles.
3. A Brand People Trust:
   By making the information clear and easy to find, we helped AECB prove they are a helpful and reliable place for financial advice.

This project is a hallmark of the technical excellence that defines Bangash Digital. Led by our founder, Aamir Ali Bangash, during his time at ATOM, it represents the enterprise grade strategy and precision we bring to every client today. We're proud of our history helping global leaders dominate the digital landscape and carry this relentless drive and world class expertise into every partnership.