The Client
Etihad Credit Bureau (formerly AECB) is the UAE's federal credit bureau, providing credit scores and reports that help banks, businesses, and consumers make informed financial decisions.
The Challenge
AECB needed to make credit information accessible to everyday consumers. Complex financial data had to be presented clearly through digital channels while maintaining the authority expected of a government-backed institution.
The Solution
I created a digital communication strategy for AECB focused on clarity and visual engagement, making complex financial topics accessible to all audiences.
What I Delivered:
- Newsletter Redesign:
Created visual email templates that made credit education content easier to read and more engaging. - Animated Display Ads:
Produced animated ads for Google Display Network and social media, explaining credit services in a simple, visual format.
The Impact
The visual-first approach made financial information more accessible and drove strong engagement:
Key Results:
- Ad Performance:
Motion graphics campaigns delivered 93% higher click-through rates. - Email Engagement:
Newsletter redesign achieved 89% higher open rates and 75% more content engagement. - Brand Trust:
Clear, accessible content reinforced AECB's reputation as a trusted financial authority.
Client
Al Etihad Credit Bureau
Key Services
- Growth Strategy
- Motion Assets
- Social Content
View Live Site
Disclaimer:
Bangash Digital was founded on over a decade of enterprise experience. This project was led by our Founder, Aamir Ali Bangash, during his tenure at ATOM Creative Agency, where he directed the digital strategy and execution.