The Client
Harley-Davidson Dubai is the official distributor of the legendary motorcycle brand in the UAE. Synonymous with freedom and adventure, Harley-Davidson thrives on its passionate community—making digital engagement a crucial part of its success.
The Challenge
To maintain its iconic status in a fast-moving digital world, Harley-Davidson Dubai needed a partner to deliver bold, high-impact content. The goal: engage existing riders and attract new enthusiasts with creative campaigns and a strong digital strategy.
The Solution
Working through ATOM Creative Agency, II collaborated with Harley-Davidson Dubai to create a digital strategy that matched the brand’s legendary identity.
My work included:
- Email Campaigns:
Designed creative campaigns to inform, engage, and excite the community about new models, events, and promotions. - High-Impact Animated Content:
Produced dynamic animations for social media and Google Ads, making every message as powerful and memorable as the motorcycles themselves.
The Impact
The campaigns delivered measurable results, strengthening the brand’s digital presence and community engagement.
The results are:
- Campaign Performance:
Animated content drove a 78% increase in click-through rates, while social media engagement grew by 83%. - Email Engagement:
Revamped campaigns led to a 74% increase in open rates and an 87% rise in engagement, deepening the connection between the brand and its riders.
Disclaimer:
This project was completed during my time at ATOM Creative Agency, where I led the digital marketing strategy and creative execution for the brand.