The Client
Air Miles Middle East is the region’s leading loyalty program, allowing members to earn and redeem miles across hundreds of partners. From travel to retail, it offers a wide range of rewards that add everyday value to members’ lives.
The Challenge
Air Miles wanted to refresh its communication strategy to make member interactions more exciting and consistent. The goal was to boost engagement, increase new sign-ups, and highlight the benefits of its growing partner network through more creative, visually appealing digital content.
The Solution
Working through ATOM Creative Agency, I collaborated with Air Miles Middle East to re-energize their digital presence through a creative-first approach that focused on clear communication, engaging visuals, and consistent brand storytelling across multiple digital channels. The goal was to make every message feel rewarding.
Here's what I did:
- Designed dynamic motion graphics and animated ads for Google Display and social media that showcased offers, partner benefits, and redemption options in an engaging, easy-to-understand way.
- Overhauled their email templates to improve design consistency, readability, and engagement while keeping the brand’s lively and approachable tone.
- Produced a complete set of static and animated banners for use across partner websites, ensuring high-quality branding across all placements.
The Impact
The results were clear and measurable, proving that a creative, cohesive approach could bring new life to Air Miles’ digital communication and strengthen its connection with members across multiple channels and partner platforms.
Key outcomes included:
- Engagement and conversions: Animated ad campaigns achieved a 75% increase in click-through rates and a 70% boost in new member sign-ups.
- Email marketing performance: The redesigned email templates drove a 90% increase in member engagement with partner and redemption content.
- Brand perception: The modern, dynamic visual identity helped position Air Miles as a more vibrant, rewarding, and relevant brand for its members.
Disclaimer:
This project was completed during my time at ATOM Creative Agency, where I led the digital marketing strategy and creative execution for the brand.