The Client
Etihad Credit Bureau (formerly Al Etihad Credit Bureau, AECB) is the UAE’s federal credit bureau, providing essential credit information services that foster trust and stability in the nation’s financial system.
The Challenge
Al Etihad Credit Bureau (AECB) needed to simplify complex financial information for consumers and financial institutions. The goal was to create engaging, trustworthy digital content that would educate the public on credit health while reinforcing the authority of a national institution.
The Solution
Working through ATOM Creative Agency, I collaborated with AECB to develop a full-service digital strategy centered on clear, animated communication.
My work included:
- Motion Graphics and Infographics: Simplified complex financial data into visually appealing motion graphics and easy-to-digest infographics for all digital platforms.
- Email Marketing Overhaul: Designed highly visual newsletter templates to increase engagement with updates and educational content.
- Digital Creative Advertising: Produced animated display ads for Google and social media, enhancing campaign visibility and relevance.
The Impact
Using animations and clear design to simplify financial information achieved measurable results:
The Impact included:
- Engagement and Conversion: Motion graphics-based campaigns delivered a 93% increase in click-through rates.
- Email Marketing Performance: Newsletter redesign led to an 89% boost in open rates and a 75% rise in content engagement.
- Brand Perception: Accessible and trustworthy visual content reinforced AECB’s reputation as a transparent and educational authority.
This work was completed prior to the bureau’s rebrand as Etihad Credit Bureau.
Disclaimer:
This project was completed during my time at ATOM Creative Agency, where I led the digital marketing strategy and creative execution for the brand.